A brand for music lovers.

The Client

ArtsQwest is a social enterprise in Arts management and promotion based in Argyll & Bute, but catering to students in Greenock, Gourock, Largs, Port Glasgow and many other locales. ArtsQwest offers specialist management services to the Performing Arts and Education Sectors including data management and administrative back-up.

The Brief

Design Hero was asked by ArtsQwest to design a corporate identity from scratch for this new social venture in Argyll & Bute. The brand had to appeal to young people from both Argyll & Bute and from places such as Greenock and Gourock and Port Glasgow in Inverclyde

Client

Artsqwest

Location

Argyll & Bute

Services Provided
Web, Branding.

Brand Identity

ArtsQwest wanted to present a sophisticated and refined personality, while also looking to show it's artistic nature. The logo is typography based, with a stylized Q influenced by artistic forms and the landscape of Argyll & Bute where mountains meet the sea.

Color Scheme

Application of Branding
Application of Branding
Design of Website

Web Design

The Website was to be minimal and tasteful, in line with the ArtsQwest brand image, while highlighting exciting musical events in Argyll & Bute and Inverclyde. Design hero was asked to promote the benefits of joining ArtsQwest and encourage membership and designed the website accordingly to appeal to local users.

  • Homepage

    Design Hero used a photo montage tinted with the company colours and overlaid with ArtsQwest's vision to impress ArtsQwest's unique personality and strong community spirit on users.

    www.artsqwest.co.uk
  • Events

    Design Hero created an updating events page with a fixed scrolling sidebar for ease of navigation through a large nubmer of articles. Follow the link above to see it in action.

    www.artsqwest.co.uk
  • Activities

    Design Hero created an updating events page with a fixed scrolling sidebar for ease of navigation through a large nubmer of articles. Follow the link above to see it in action.

    www.artsqwest.co.uk
  • Musicians Network

    The site links to online forms allowing users to sign up to ArtsQwest's classes and activities. High impact images were designed by Design Hero to encourage users to sign up.

    www.artsqwest.co.uk
  • Musicians Profile

    Each musician has an assigned profile page with information on their credentials to allow businesses andoganisations to headhunt musicians, and giving the musican an online profile for a music related career.

    www.artsqwest.co.uk
  • Media

    ArtsQwest asked for Design Hero to allow for displaying media from events all over Argyll & Bute, Greenock and Glasgow. The minimalist use of colour on the site draws attention to the strong photography.

    www.artsqwest.co.uk