Brand management for a family run Yacht Charter Company

The Client

Clan Charters is a family run yacht charter company operating on the West coast of Scotland. Clan Charters offering quality sailing yachts to charterers looking for a scottish sailnig holiday and pride themselves on offering quality yachts, friendly service and Brilliant Scottish Sailing.

The Brief

Design Hero was asked to rebrand Clan Charters to increase brand recognition in the busy market in Inverclyde and Argyll & Bute, a market saturated with other yacht charterers.

Client

Clan Charters

Location

Inverkip, Inverclyde

Services Provided
Web, Graphic, Branding.

Brand Identity

The purpose of refreshing Clan Charter's brand image was to increase the brand recognition within it's market, especially in Inverclyde and Scotland as a whole, where competition in the yacht chartering market is fierce. Design Hero discussed the core brand values with Clan Charters, which were decided to be Scottishness, friendliness, quality of service

Branding on the Hull
Branded Dodgers
Branded Flags
Branded Flags

Graphic Design

Design hero redesigned every piece of company stationery to match the new brand image, as well as designing various promotions for magazines, online banner advertisements and promotional leaflets and flyers. This stationery is sent to clients in Greenock, Glasgow, Inverclyde and even further to Clan Charter's international charterers.

Corporate Stationery

  • Booking forms
  • Charterer Information
  • Letterheads
  • Envelopes
  • Compliment Slips

Business Cards

Standard size, premium gloss finish

Flyers

  • A4 trifold leaflet
  • Ardgowan Hospice offer
  • Bees Knees voucher
  • Birdie bowers dinner offer
  • Discover Inverclyde
  • Flyboarding Deal
  • Loyalty Discounts

Advertising

  • Caledonian Gazette
  • Caledonian Sailing
  • Clyde Life
  • Greenock Telegraph
  • Inverkip Marina Diary
  • Passport to Inverclyde
  • Visit Scotland
  • Sail Scotland
  • Yachting Life
  • Yachting Weekly

Branded Attire

Branded poloshirts for greeting clients at handovers and corporate events

Tshirts and Poloshirts
Corporate Stationery
Newspaper & Magazine Advertising

Web Design

The Website required Design Hero to present all information necesary for charterers to make a booking in a way that tied in with the newly refreshed brand image, while reducing paperwork and enquiries for Clan Charters in Inverclyde, Argyll & Bute and beyond. Strong use of photography and colour were used to promote the brand.

  • Homepage

    Design Hero designed the site around the Clan Charters brand presenting information to potential charterers such as yacht specifications, cruising areas, prices, terms & Conditions and potential itineraries. This enabled Clan Charters to reduce time spent dealing with enquiries by presenting the information online and reduced the amount of hardcopy paperwork recieved by Clan Charters in their offices in Greenock.

    www.clanleisure.co.uk
  • Fleet

    Design Hero designed the site around the Clan Charters brand presenting information to potential charterers such as yacht specifications, cruising areas, prices, terms & Conditions and potential itineraries. This enabled Clan Charters to reduce time spent dealing with enquiries by presenting the information online and reduced the amount of hardcopy paperwork recieved by Clan Charters in their offices in Greenock.

    Visit Clan Charters website
  • Events

    The website promotes Clan Charter's links to associated tourism bodies and partners in Argyll & Bute and Inverclyde. Clan Charter's local connections in Greenock and Inverclyde to governing tourism bodies helsp to encourage bookings from site visitors.

    www.clanleisure.co.uk
  • Pricing

    Impressive photography was used to create a strong impacta and brand empathy. Rather than featuring photographs of indvidual yachts or harbours,the site focusses on the authentic experiences of a charter holiday on the West coast of Scotland. To this end large banner images were used on each page with supporting photography on each page collected from a long history of chartering and personal experiences from Clan Charter's company photography.

    www.clanleisure.co.uk
  • Itineraries

    The website allows charterers to visit and plan their voyage using smaple journeys provided by Clan Charters and based on the experience of past charterers. They can choose from examples of day sails up to 2 week cruises, and read about the experiences of previous charterers sailing on the Clyde.

    www.clanleisure.co.uk
  • Enquiry

    The website has been designed with a contact form to allow potential charterers to enter their details online, streamlining the process and reducing the amount of time spent dealing with enquiries on the phone.

    www.clanleisure.co.uk
Company Website