Brand management for a family run Caravan holiday park

The Client

Cloch Caravans is a family run caravan park operating on the West coast of Scotland with stunning views overlooking the river clyde. The holiday park caters to residential and holiday caravans and is situated on the hills behind the iconic Cloch lighthouse from which the park derives its name.

The Brief

Design Hero was asked to rebrand Cloch Caravans to increase brand recognition in Inverclyde and Argyll & Bute, redesign road signage to draw attention to the park and develop a new website to showcase the scenic views and nearby attractions to the park.

Client

Cloch Caravans

Location

Gourock, Inverclyde

Services Provided
Web, Branding.

Brand Identity

Cloch Caravans branding had been in need of revisiting after 20 years of use. The centre of the branding exercise was the attractive location of the park, the focus of which was the scenic views and relationship to the Cloch lighthouse

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Graphic Design

Design hero redesigned the road signage with the aim of highlighting the prescence of the park to unaware passersby and to make an impression upon visitors and new arrivals to the park.

Road Signage

Web Design

The Website for Cloch Caravans was in need of a revamp and so Design hero was asked to design a new site from scratch.
The site was designed around the Cloch Caravans brand presenting information to potential charterers such as yacht specifications, cruising areas, prices, terms & Conditions and potential itineraries. This enabled Cloch Caravans to reduce time spent dealing with enquiries and promote the prescense of the caravan park online.