Comprehensive brand management for an all-inclusive holiday home.

The Client

Kilfinan House is a luxurious four star holiday home in a remote idyllic setting in Aryll & Bute. Originally a priest's manse, this crumbling building was converted to a four star holiday home which now rents to scottish and international tourists alike.

The Brief

Kilfinan House had no branding strategy in place until Design Hero was brought in to develop the existing brand elements into a consistent coporate identity to be used across graphics, website and social media.

Client

Kilfinan House

Location

Kilfinan, Argyll & Bute

Services Provided
Web, Graphic, Branding.

Brand Identity

Kilfinan House had no official logo or branding and so Design Hero built a typography based logo around the font that had been previously used. The real character of the brand is in the minimalist use of black and gold as colours, along with high impact photography and subtle repeating patterns to create a feel of elegance and luxury but also maintain a homely and calming feel to the brand.

Colour Scheme

Branding

Graphic Design

Kilfinan House also lacked company stationery, with letters to clients and guests being issued with no set formatting or layout. Design Hero aimed to bring the company stationery up to the same level of quality as the rest of the house.

Corporate Stationery

  • Booking Letters
  • Cover Letters
  • Invoices
  • Invoices
  • Signs and Notes
  • and more...

Handbook

An A4 booklet containing instructions for the house. This 20 page booklet contains instructions for visiting guests on every aspect of the house and was presented on quality paper with links to social media and websites.

Business Cards

Premium gloss finish with silver foil.

Welcome pack

This pack was assembled from various stationery and presented to guests upon entry with chocolates or wine.

Branded Linen

Towels, Hand towels & Dressing Gowns proudly bearing Kilfinan House logo.

Welcome Pack
Welcome Gifts
House Handbook
Business Cards
Branded Stationery

Web Design

Design Hero redesigned Kilfinan House's website to bring it in line with the branding of the holiday house and present an impression of ultimate quality and relaxation in such a serene and scenic location in Argyll & Bute.

  • Homepage

    Strong photography and a personal approach was used across the Kilfinan House website to create a tone of approachable quality. A full screen scrolling slideshow with calls to action were used to convey the strong photography available.

    www.kilfinanhouse.co.uk
  • About

    The website details the owners behind the house, aswell as the fascinating history of the Scottish village of Kilfinan. Each history fact is displayed in a picture portrait which displays historical photography and images of the house before and after restoration using hover transitions.

    www.kilfinanhouse.co.uk
  • Guestbook

    An animated guestbook was used to display all the positive comments left by visitors to Kilfinan House, with tabbed buttons to select a year.

    www.kilfinanhouse.co.uk
  • News

    The latest news and information is displayed on the website, with a dated archive section which follows the user as he or she scrolls the page.

    www.kilfinanhouse.co.uk
  • Location

    A live googlemap customized to suit the Kilfinan House branding was used as well as fly-in local maps to guide visitors to the house as well as inform them about the wealth of interest in the local area.

    www.kilfinanhouse.co.uk
  • Features

    The various features of the house were displayed graphically on interactive 'card' thumbnails which displayed more information when tapped or hovered over.

    www.kilfinanhouse.co.uk
  • Things to Do

    Kilfinan House has a wealth of things to do both in the house and in the local area. These were displayed graphically on interactive 'card' thumbnails which displayed more information when tapped or hovered over, as well as contact details for various businesses, forming a directory for guests to refer to.

    www.kilfinanhouse.co.uk
  • Gallery

    A CSS only sphoto gallery is used to display images of the interior and exterior of the house. Each thumbnail image pullls up a resonsive full page lightbox.

    www.kilfinanhouse.co.uk
  • Layout

    Design Hero drew up plans for ther house and displayed them on the website, with the user able to select each floor to see the floor plans and layout. The drawings are also available for download in PDF.

    www.kilfinanhouse.co.uk
  • Bookings

    Users are able to view availabiltiy through a google calendar linked throughn the website for bookings.

    www.kilfinanhouse.co.uk
  • Bookings

    The user is then refered to LHH, the booknig agent to complete their booking at Kilfinan Holiday House.

    www.kilfinanhouse.co.uk
  • Social Media Integration

    The website has been designed with social media in mind, with the facebook and other social medias directly interlinked to constantlykeep users up to date with the facebook feed.

    www.kilfinanhouse.co.uk

Social Media

Design Hero was asked to help promote the business and connect with past guests and potential visitors to Kilfinan House through Facebook.

  • Profile and Cover Pictures

    Strong photography and a personal approach was used across the Kilfinan House Facebook to create a tone that matches the brand.

    Posts & Graphics

    Design Hero was also responsible for the direction of the facebook including vocal tone of posts, subject matter and photoraphy.

    Website Integration

    The website has been designed with social media in mind, with the facebook and other social medias directly interlinked to constantlykeep users up to date with the facebook feed.

    Kilfinan House Facebook
Website
Website
facebook