The Kilimanjaro Climbing Company is an all inclusive mountain outfitter, offering once in a lifetime climbs up the famous Mount Kilimanjaro. The KCC operates in Tanzania offering unique climbing experiences on Mount Kilimanjaro with all inclusive guides, equipment and training.
Design Hero designed a brand identity for the Kilimanjaro Climbing Company to stand out against a number of other companies operating on Kilimanjaro and a company brochure to advertise the benefits of the KCC over their competitors.
Design hero worked closely with the Kilimanjaro Climbing Company to create a logo that spoke clearly of Mount Kilimanjaro but also conveyed the harsh extremes and raw excitement of climbing trips on Mount Kilimanjaro. Design Hero used solid geometry, inspired by the elements to communicate this in the company logo and also throughout the branding, typgroaphy and graphics.
Design hero also designed a promotional brochure advertising the Kilimanjaro Climbing Company's services and what sets them apart from their competitors on the mountain.
The design of the brochure drew inspiration from the elements of wind snow and ice. Basic geomtric triangles were used to stylize mountain scapes, snowdrifts and ice. The brochure had to show all of KCC's services and trips, as well as route's and a brief overview of the company. To create visual interest among heavy sections of text some of the KCC's high quality photography was used in 'shard' frames overlaid with stylized snow and wind in geomotric shapes.
A Simple and effective logo, exactly what we were looking for!