A professional brand and website in Gourock for an architectural practice
Sectors
The Brief
Richard Robb Architects is an experienced Architects practice in Gourock, Inverclyde.
The practice operates from a studio on a variety of residential, commercial and industrial projects nationwide. Richard Robb Architects pride themselves on close client relations and quality architectural services.
I worked here for many years, and during this time developed many aspects of the business.
Aside from day to day architectural duties I also:
- Developed a brand identity for Richard Robb Architects
- Developed a new website
- Managed social media marketing
- Managed targeted marketing
- Created a suite of branded stationery
- Designed promotional graphics for the business
- Expanding brand awareness in key target areas
- Creating 3d Visualizations, renders and illustrations
🌇 Window Decals
⭐ Application of Branding
⭐ Application of Branding
📇 Business Cards
Web design and marketing in Gourock helps a professional architectural practice stand apart from the competition
When I started working with Richard Robb Architects from their studio in Gourock there was no singular brand identity to speak of. The brand was defined by several existing visual elements in the office and company stationery such as a city skyline and an existing font. Design Hero worked with these elements to build a unified brand identity around these elements.
Old logo vs New logo
Clean lines, generous white space and repeating geometry, as well as the careful use of greyscale, were used as themes throughout the brand to lend a professional, modern impact to the architectural practice.
Logo Design
The logo was assembled from a skyline graphic used on the studio windows and the text was rearranged to sit more neatly in the logo as well as adding more contrast between text lines to bring out Richard Robb as the principal architect. The address was added as a tagline to the logo through the logo can be used independently with or without it.
🗂️ Gallery website
🌟 Logo Design
📃 Branded Stationery
🗂️ Gallery website
Architecture web development
I designed a portfolio website to promote Richard Robb Architect’s work and services while reinforcing the new brand identity throughout the site.
The site uses generous areas of whitespace to emphasize important information and carefully controlled typography to create a site structure that stands out from other architectural design practices in Greenock and Inverclyde.
The homepage for Richard Robb Architects features a full spread slideshow featuring the best work by Richard Robb Architects, each photo linking to various pages of the web site. The site navigation is simple and obvious, located as a footer lower on the page to frame the main content.
Project Gallery
The backbone of the site is the project gallery, where Richard Robb Architects can showcase the business’s star projects.
Portfolio Project
Each project shows key information, as well as high impact visuals, graphics and photography to help sell the project.
Team Profiles
It also helps to make sure that you have clearly visible personal profiles so that your clients can connect a name to the face. People like to see that you are real!
Local Service Areas
Clients will look for relevant businesses in their local area so it was important that I create a local area page to show the areas the business covered.
Help and Advice
I designed a help and advice section with common questions and FAQs for our clients. This turns Richard Robb Architects website into a hub for useful advice for our customers.
Our Process
The process page was equally of value to show what Richard Robb Architects does differently from the competition.
Custom Graphics
I designed custom artwork and illustration for the website to help Richard Robb Architects stand out from the competition.
Accrediations
It’s very important to establish trust. One way to do this is show your business’s accreditation and testimonials.
Clients
A third part of trust is establishing social trust. This means clients will be more likely to convert if they know you have worked with people they know and trust.
Contact
Once the client knows the value the business offers, and has established trust they will hopefully be ready to convert!
This is why it is vital that you provide opportunities for them to contact you.
Contact Map
I also created a custom-styled and branded map so clients could locate the design studio
📘 Sales Brochures
🖨️ Branded Wall Mural
🏪 Shop Signage
📃 Branded Stationery
📢
Architecture digital marketing
I designed company stationery and accessories to display the new brand image in as many mediums as possible. The stationery was designed to promote a premium, professional look to the company when interfacing with clients and government bodies via letters, email and face to face encounters.
📃 Branded Stationery
- Drawing Templates
- Fee Invoices
- Standard Letters
- Invoices
- Meeting Minutes
- and more…
📘 Sales Brochures
I created various sales brochures to pitch showcase projects to potential clients in various sectors
📃 Branded Stationery
I also applied the brand to various merchandise including pens, mouse-mats, notes, computer monitors, glazed desks and more…
📇 Business Cards
I created several designs of business cards for Richard Robb Architects.
I also made this nifty business card holder to hold them!
Standard size, premium gloss finish with silver foil logo
🖨️ Branded Mural
I designed and printed, and wallpapered this branded mural as an impressive focal point for clients coming in to the studio.
🏪 Shop Signage
New shop signage and window decals in style with the new brand helped the office stand out on the high street.
📦 3D Rendering
I rendered the designs from the practice in 3D so that clients could better visualize their projects.
📦 3D Rendering
This increased the value of our service to our clients.
📦 3D Modelling
✍️ Illustration and Artwork
I designed various illustrations and custom artwork, both for client projects and for internal marketing and promotions such as news articles, press coverage, and newsletters.
Mailchimp Newsletter
I created a branded newsletter for the practice called the Ground Floor, keeping our clients, and local residents up to date with the latest developments in their local area. It gave unique insights in local development and urban planning, as well as tips to improve your homes on a budget.
💌 Greetings Cards
I sent branded Christmas cards to our client list.
💌 Greetings Cards
It was a good way to strengthen relationships with clients, contractors and agencies from Richard Robb Architects shortly before Christmas as a way of greeting.
📅 Seasonal Marketing
The minimalist approach to greyscale, colour and lines was again used to create a professional look unique to Richard Robb Architects
📨 Email Signatures
I designed branded email signatures with active links and effects for use with Outlook and other email clients
Our Results
“
Over the years, Nick brought our brand up to modern standards and created the website to showcase our portfolio of architectural projects. Our new unified brand presents a professional, modern face to our business and the new website is seeing increased traffic. I would recommend Nick to anyone, his range of abilities is staggering, and the value he has brought to the business is significant.
Richard
Richard Robb Architects
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