Everything you need to know about Branding & Marketing
💨 Speed Read
Here you will learn the key marketing techniques which will build your brand from zero to hero, and create sustainable business growth by retaining loyal followers and reaching new customers
Learn the key to explosive business growth with branding & marketing techniques which will grow your business from zero to hero.
Want to stand out from the crowd? It’s time to raise your marketing game.
First, know your brand, and make sure others know it too.
From Brainstorming to Branding, Design Hero will bring focus to your marketing campaign to help guide your business, define your brand, and help you reach more customers than ever before.
- Get to know your brand, internally and externally
- Set your business in the right direction.
- Boost Sales with targeted marketing
What is a Brand?
Maybe you have a logo;
Maybe you haven’t even thought about it.
Maybe you already have a brand? I’m going to explain what branding is. But first let me ask: Have you thought about your brand? If you don’t know what your brand is, how will your customers?
Why is marketing so important?
You might have a logo, but haven’t given it much thought. Now your business is expanding, and you want everyone to be on the same page From Brainstorming to Branding, Design Hero will design you a brand identity around the core of your business and your customers and bring focus to your marketing campaign. Stop micro-managing and focus on growing your business.
Does my business need marketing?
Good design should make money, not cost money!
You should see marketing as an investment.
Marketing activities always pay off more in the long run.
Your business might be ticking fine just now.
But if you want to grow, you’ll need to invest in marketing.
Design Hero Brand Identities
At Design Hero, my branding process gets to the heart of your business, learns it’s most important aspects and values and simplifies them into a clear, concise message that is conveyed to your customers through the logo, the colours, the typography and the photography. This all comes together to form a personality, a brand, for your business. There are six key steps to this process:
Design Hero Branding Process
1
Research
Every design begins with research. It forms the basis of every decision in the design process.
2
Brainstorm
The roughest concepts come to life on paper in graphite, ink and marker.
3
Design
Every design begins with research. It forms the basis of every decision in the design process.
4
Revise
I invite you to get more hands-on and revise aspects of the design. The output of this stage is a chosen concept.
5
Refine
The chosen concepts are taken forwards and prepared for a logopack and brand identity guidelines.
6
Present
I present the final logo in a logopack for a variety of uses, and the brand identity summarised in a nifty guide.
How much should business branding cost?
Often my clients ask me:
“How much should a logo cost?”
This question is hard to answer because firstly a logo is not a brand. And secondly:
the answer is often “how long is a piece of string?”
It depends on what your needs are for your branding. For example, a logo, font selection and colours for a small business are very different from developing a cohesive brand for a large firm with 50 employees.
It is often hard to know what you need for your branding in advance.
That’s precisely why Design Hero branding packages are broken down into tiers to allow business owners maximum flexibility when choosing the package they need.
Only need a budget logo for your starter business? Go with the bronze!
Decide halfway through that you’d like to go all-in and explore a few more options? Then simply upgrade to silver.
The beauty of this cost structure is that YOU are in total control of your budget.
Are you ready to grow your business and invest in marketing?