An E-commerce website for Arkay UK's online shop
The Challenge
Transition for telesales to online sales with a new e-commerce platform
The Deliverables
- Apply a more consistent brand experience online
- A new e-commerce platform to incentivize online sales
- Paid Social marketing to drive traffic to the website
Sectors
The Brief
ArkaySalesUK sells innovative products across the UK through live tv appearances on ITV and tradeshow events, including Grand Designs, The Ideal Home Show, and more.
Martin, the owner of ArkaySales UK, takes great pride in finding imaginative and well-designed solutions to everyday problems, and their products are featured on Ideal World.
Built on the growing sales of the wildly successful Mulberry silk bedding, ArkaySalesUk has since expanded the product portfolio to include the Groomit pet brush, The Aquablade cleaner, the Ultimate Hose nozzle and more innovative products for selling online.
I can speak to the quality of these products as I already own several.
With the expansion of their online product range, and in keeping with their ethos of innovation, Martin was keen to explore how digital marketing could help grow the business and boost sales, in tandem with their traditional sales route of teleshopping and tradeshow purchases.
Martin asked the Design Hero team to help him grow online sales, and asked what we would recommend to boost sales for the online shop.
Our solution was to develop a powerful new E-Commerce website to improve Arkay UK’s conversion rate and boost sales, and implement a social media marketing strategy for the business.
The results are a revitalized online E-commerce website built on Woocommerce to sell innovative products online and a social media ads campaign to drive traffic to the e-commerce website.
The new online shop website ties in with Arkay’s live tv appearances and coordinates with a social media ad campaign to offer exclusive discounts and bundle deals, enticing product upsells bundle deals, and conversion rate optimization techniques to improve sales.
E-Commerce Website Development & Social Media Marketing Drive Online Sales for ArkayUK
Design Hero has teamed up with Tweetiepie Media in Greenock to offer social media marketing for ArkaySalesUK.
Along with social profile management, we have run social media ads across Facebook and Instagram to boost sales following each live tv appearance.
Social Media Marketing
Design and management of catchy social media ads for ArkaySalesUK, featuring the key product benefits.
Facebook and Instagram Ads
The social media adverts run across Instagram and Facebook for maximum impact, driving traffic directly to sales landing pages.
🛍️ E-Commerce website development
Online Shopping web development
The previous website wasn’t bad, but it came across as a service website rather than an online shop.
Martin needed a new E-Commerce website with a seamless online shopping experience:
The new online shop for ArkaySalesUK offers distraction-free browsing, and clear drivers to purchase with bundled products, cart discounts, multibuy incentives and more…
Here’s the finished online shopping website. 👇
Homepage
The new e-commerce website from Design Hero puts ArkayUk’s products front and centre, with eyecatching promotions on the homepage
Online Products
The new online shopping website features Arkay’s innovative products with a subtle, pleasing design encouraging distraction-free easy browsing particularly for Arkay’s elderly customer base.
Single Product
The new product pages for Arkay’s new online shop reduce clutter for a seamless, distraction free shopping experience, while still highlighting the excellent product reviews and unique benefits of Arkay’s products.
Cart Discount
The new E-commerce website boosts sales by encouraging customers to add upsells to their cart with powerful bundle deals, and by highlighting the customer’s discount on the cart page.
Product Bundle Discounts
As well as cart discounts for the E-Commerce website, customers are encouraged to purchase more items at the product level, with bundled discounts featured on the product page
Trust journey
Design Hero E-Commerce websites don’t just look stunning, they are built to convert; part of this is onpage testimonials, and integrated newsletter signups to build brand familiarity and trust
📲 Social Media Ads
📢
Online Shopping digital marketing
We also helped arkay launch a number of new products with landing pages…
Landing Page Sales Renders
We helped Arkay to promote his new mattress product with a custom designed e-commerce landing page.
Landing Page Sales Graphics
Design Hero provided 3d Renders, infographics and promotional graphics which have been used on live tv across ITV and Ideal World to sell the mattress
Our Results
“
Design Hero have completely revamped our website and social media platforms. So happy with the sales since it launched, We’ve had over 1500 pound since it started! Design Hero has been a breath of fresh air since we moved from our last web company . Our sales are growing every month and goals are being updated every month as we continue to succeed online. All credit to nick and his team.
Martin Kennedy
Arkay UK
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