Want to know how to use Power words to influence your consumers?
MINDBLOWING
According to a recent article by marketing expert Neil Patel, this one word can boost your conversion rate by 12.7%.
Mindblowing one of 700 power words you can use in your advertising and marketing content to boost conversions by tapping into 8 core human emotions.
- 🤑 Greed
- 🐱 Curiosity
- 🦥 Sloth
- 😍 Lust
- 🤳 Vanity
- 🤝 Trust
- 😡 Anger
- 😱 Fear
These powerwords create an illicit and emotional response from your customers, forcing them to respond to your marketing call to action.
Here’s my handy shortcut to over 400 power words, and how to use them in your marketing for maximum conversion impact:
Influence your audience with our list of 400+ marketing powerwords
In the post below I’ll explain how to use each category of powerwords for maximum effect. Just want this list as a PDF? No problem, download all 400+ power words here
Download my free List of 400+ Powerwords
Powerwords Improve your marketing Success
Isn’t it amazing how just the right combination of words can increase your sales, or capture your interest?
Powerwords crank up your marketing conversion rate by targeting people’s lizard brain 🦎
I used this post on Instagram to stop my users scrolling:
By tapping into this part of the emotive brain we can evoke emotion.
People connect to emotion, not words, so we can build an emotional connection to our brand, or illicit an action through using these powerwords.
A post on social media using powerwords is more likely to be shared because it’s “emotionally charged.”
Basically, you could see a 12% increase in conversion just by dotting in a few power words. In this post, we’ll share a list of 400+ power words that you can cut-and-paste into your marketing.
Copy and Paste my list of Power wordsfor Google Ads, Social Media and more
Feel free to bookmark this post as a handy shortcut to powerwords you can work into your creative marketing (and even into your daily life) to make your content more captivating 👈 (this is a lust powerword).
Are you ready to add some power words to your marketing arsenal? Here are over 400 of them that you can use to trigger just about any emotion, for any conversion goal…
🤑 Greed Powerwords
Greed is the natural human tendency to want things even when we don’t need it .
Greed powerwords can trigger desire by emphasizing scarcity to make something seem more valuable.
| Bargain Before Best Big Billion Bonanza Bonus Cash Cheap Deadline Discount Dollar Don’t miss out Double Economical Exclusive Expires Explode Extra Fast Feast Final First Fortune |
Frenzy Frugal Gift Giveaway Greatest Guilt-free Hurry Inexpensive Instantly Jackpot Last chance Limited Luxurious Marked down Massive Monetize Money More Nest egg Never again New Now Pay zero Premiere |
Price break Prize Profit Quadruple Quick Reduced Rich Running out Sale ends soon Save Savings Six-figure Skyrocket Soaring Special Surge Treasure Triple Ultimate Up-sell Value While they last Whopping |
🐱 Curiosity Powerwords
Curiosity is a naturally occurring urge that is very powerful. this craving must be satisfied, similar to how we satisfy hunger by eating or thirst by drinking.
Your product or service could be at the other end of that craving.
| Astonishing Backdoor Banned Be the first Become an insider Behind the scenes Bizarre Black market Blacklisted Bootleg Censored Class full Classified Closet Concealed Confessions Confidential Controversial Cover-up Covert Crazy Cringeworthy Dark Elusive Extraordinary Eye-opening Forbidden Forgotten Hidden Hilarious |
Hush-hush Illegal Illusive Incredibly Insane Insider Interesting Invitation only Key Limited Little-known Login required Lost Members only Myths Odd Off the record Off-limits On the QT Outlawed Priceless Private Privy Psycho Remote Restricted Ridiculous Secret Secrets Shh! |
Shocking Smuggled Sneak peek Spoiler Strange Stunning Supersecret Thought-provoking Top secret Trade secret Unauthorized Unbelievable Uncharted Unconventional Under the table Under wraps Underground Undiscovered Unexplained Unexplored Unheard of Unique Unlock Unsung Untold Unusual Wacky Withheld Zany |
🦥 Sloth Powerwords
Sloth is a form of productive laziness. You can motivate people by advertising a way to use the absolute minimum input to achieve their online aims.
| Accessible All-inclusive Basic Building blocks Cheat sheet Child’s play Cinch Clear Complete Components Comprehensive Copy Downloadable Easy Economical Efficient Effortless Elementary Elements Factors Fail-proof Fill in the blanks Formula Free |
Freebie Gift Guide How-to In less than In record time Index Ingredients Instant Itemized Kickstart Light List Manageable Manifest Mere Minutes Model Mold No nonsense No problem No sweat Nothing to it Now |
On demand Painless Pattern Picnic Piece of cake Plain Printable Quick Ready Replicate Report Roadmap Simple Simple as ABC Smooth Smooth sailing Snap Straightforward Steal Steps Swipe Template Tools Uncomplicated |
😍 Lust Powerwords
Use these tantalizing power words to amplify that craving. the age-old addage “sex sells” pretty much sums this one up.
| Alluring Brazen Captivating Charismatic Compelling Crave Depraved Desire Dirty Enchanting Engaging Exotic Exposed Fascinating Flirt Forbidden Hypnotic Intriguing |
Lascivious Lick Lonely Lovely Lust Magnetic Mind-blowing Mischievous Mouthwatering Naked Naughty Obsession Passionate Pleasurable Promiscuous Provocative Riveting Scandalous Sensual |
Sex Shameless Sinful Sleazy Sleeping Spank Steamy Stimulating Striking Sweaty Tantalizing Tawdry Tease Thrilling Uncensored Urge Wanton Whip Wild |
🤳 Vanity Powerwords
A decade in marketing has taught me one thing. People are basically vane aresholes. Even the nice ones.
The golden rule of branding and consumerism is we buy things because of how we think of ourselves.
We aren’t buying things, we’re buying a lifestyle or image that we want to belong to.
Vanity keywords will help your customers feel they are successful or part of the right demographic group.
| Ahead of the game Amazing Amplify At the top Attractive Awe-inspiring Beautiful Bold Booming Boost Boss Brassy Bravery Brazen Bright Brilliant Cheer Clever Conquer Courage Crowned Daring Dazzling Defiance Drop-dead Effective |
Elegant Elite Enchant Epic Fearless Fortunate Foxy Genius Good-looking Gorgeous Guts Handsome Hero Jaw-dropping Jubilant Kick ass Knockout Legendary Lucky Magic Mind-blowing Moneymaking Notable Noteworthy Optimal Prosperous |
Quick-witted Remarkable Sassy Saucy Sensational Smart Spectacular Spine Staggering Strong Stunning Successful Super-human Triumph Turbo charge Ultimate Unbeaten Undefeated Valor Vanquish Victory Wealthy Wonderful Wondrous You |
🤝 Trust Powerwords
The real purpose behind all marketing copy and branding is to build trust for your brand for the consumer.
Use these power words to speed up the trust-building process.
| According to Accredited Anonymous Approved Authentic Authoritative Authority Backed Because Best Best selling Bona fide Cancel anytime Case study Certified Dependable Don’t worry Endorsed |
Ensured Expert Fully refundable Genuine Guaranteed Improved Ironclad Lifetime Moneyback No obligation No questions asked No risk No strings attached Official Pay zero Privacy Professional Protected |
Proven Recession-proof Recognized Refund Reliable Research Results Safety Scientifically proven Secure Studies show Tested Track record Try before you buy Unconditional Verify Well respected Worldwide |
😡 Anger Powerwords
Associating anger and your company is a bad idea, However, if the anger is directed at something else and you are the solution, this will work for you.
Stir up those emotions with these power words, and then provide the solution.
| Abuse Agitate Annoy Arrogant Ass kicking B.S. Backstabbing Beat down Boil over Broke Brutal Buffoon Bullshit Bully Corrupt Coward Crooked Crush Diatribe Diminish Disgusting Evil Exploit Fear |
Force-fed Foul Greedy Hate Hostile Know it all Lies Loathsome Loser Lying Maul Miff Money-grubbing Morally bankrupt Nazi No Good Obnoxious Payback Pitiful Pound Preposterous Provoke Punish Raise hell |
Rant Revolting Ruthless Screw Sick and Tired Smug Sneaky Sniveling Snob Snooty Snotty Stink Stuck up Thug Underhanded Vicious Victim Violent Waste Weak Worst Wounded |
😨 Fear Powerwords
Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering buying stuff.
Fear is the most primal motivator. It keeps us safe, not just from predators, but from bad deals, from loss, from failure.
Fear emotions can inspire your customers to act out of fear of what might happen if they don’t.
Just don’t overdo it, provide an actionable solution to their problem.
(And don’t be an asshole, there’s enough fear and loathing in the world.)
| Agony Annihilate Apocalypse Armageddon Assault Backlash Beating Beware Blinded Blood Bloodbath Bloodcurdling Bloody Bomb Bufoon Bumbling Cadaver Cataclysmic Catastrophe Caution Collapse Corpse Crazy Cripple Crisis Danger Dangerous Deadly Death Destroy Devastating Disastrous Drowning Dumb Embarrass Epidemic Fail Feeble Fired |
Fool Fooled Frantic Frightening Gambling Gullible Hack Hazardous Hoax Horrific Hurricane Insidious Invasion IRS Jail Jeopardy Lawsuit Looming Lunatic Lurking Meltdown Mired Mistake Murder Nightmare Painful Pale Panic Peril Piranha Pitfall Plague Played Plummet Plunge Poison Poor Prison |
Pummel Pus Reckoning Refugee Revenge Risky Savage Scary Scream Searing Shatter Shellacking Silly Slaughter Slave Smash Strangle Stupid Suck Suffering Tailspin Tank Targeted Teetering Terror Terrorist Torture Toxic Tragedy Trap Trauma Vaporize Victim Volatile Vulnerable Warning Worry Wounded Wreaking havoc |
